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Design direction for Materia by Graiman

客户:
Graiman
年:
2020

We are proud to be present in Latin America as branding and design consultants for the leading porcelain and ceramic tile company Graiman. Together with them, we defined the positioning and design of their new collections for the year 2020, developing from naming to ceramic promotion tools, both digital and physical.

The name MATERIA comes from the term matérica, referring to the aesthetic current whose main characteristic is the mixture and combination of materials; as it happens in their catalog where we include the last novelties and ceramic tendencies of Graiman. The design, with a thick condensed typography, connotes the strength and innovation of Graiman’s new collection. Visually, the tight kerning maintains the harmony of the typographic elements to be able to perceive the logo as a visual compendium.

In addition to branding, we developed the catalog design focusing on the cover which, in line with Materia, shows the earth as the origin of the materials. A minimalist cover, direct and reinforced with an allegorical baseline that refers to what is Materia: “Inspired by the earth, it maintains the essence of the organic.

Finally, in order to adapt the brand to the digital environment, we were also responsible for the art direction and production of Materia’s promotional video where we conceptualized the spirit of the collection.

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  • 西班牙
  • 中国

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Mayor, 74, 1º 1ª 12001, 卡斯特利翁 (西班牙)

如果您想开始一个新项目,或者想了解更多有关我们方法的信息,请联系我们。 我们总是很高兴结识新朋友并建立新的关系。

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佛山市禅城区季华西路133号(金盈绿岛国际)A1座602-1室
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