We designed the new visual identity of Majorca, a ceramic company with a strong Italian heritage mixed with the tradition and innovation to offer the best surface solutions.
We’re aimed to create a renew graphic environment for the brand, so we started with Majorca’s logo. For the rebranding we get inspired by the current logo and made an evolution of it applying the elegance and Italian modernism.
In addition, we gave a full meaning to the brand developing a new palette of colours (blue, green and reddish coral) that refer to the colourful Mediterranean style.Finally we designed a complete set of promotional tools (stationery, catalogue, hand panel and displays) applying the new iconic graphics of Majorca. The result was a modern design based on its 3 corporate colours and geometric shapes extracted from the logo and there’re the perfect reflexion of the rebranding work.