The stand design at Cersaie 2019 for Majorca was created with the intention of reflecting 3 different concepts: Italian style, structural design and bright colours. Taking as a reference the graphic image of Majorca, a new colorful design that appeals to innovation without forgetting the Italian traditionn.
The structure of the stand was designed based on the geometric shapes extracted from the Majorca’s logo, reflected both outside and inside. The roof was designed inspired by this concept and connecting with the interior through a curved wall, dividing the space into two areas (social and exhibition), generating a feeling of openness and dynamism.
On the other hand, outside the stand, we continue with the reference of the geometric shapes of the logo, using a set of circles that provided a sense of openness. In addition, solid volumes were used to simulate concrete finishes and moreveover the two main entrances were open for greater luminosity.
The result was a bold design that reflected the brand’s identity thanks to the use of its corporate colors throughout the space, becoming the cohesive element.