Guocera’s brand strategy defines designer and architect collectives as its main targets. The idea of creating an Inmagine magazine aims to inspire, as well as position the brand in these groups imaginary as a generator of trends in the ceramic and porcelain tile industry.
The client requested to execute the magazine’s art direction, content generation and graphic design. Even of all its copywriting and editorial content.
The result: Inmagine, the inspirational magazine by Guocera. The editorial design is based on the classic interior design magazines, but with the dynamic and brave twist the brand has in its identity.
The project revolves around four trends we previously defined, creating four inspiration universes linking their products with aesthetic trends we find in the market.
We used the collage technique and the product moodboards. Which are tools used in graphic design to quickly visualize images and words in the same canvas, as a brainstorming way of capturing aesthetic influences, which is the main magazine’s target.
Making a magazine with self-creation content is always a challenge, the reader’s perception and entertainment must be taken into account page by page. We are deeply satisfied with the result, we can’t wait to see it on the streets!