Finzzi approach us to design its first general catalogue. The vinyl surfaces brand was born in VXLAB, in terms of communication, marketing and design, so we perfectly know its identity, graphic environment and how the brand wants to strategically communicate its top products to the market. We’ve art directed the catalogue, starting with the selection of cover materials. Thick corporative green paper with embossing lines that follows Finzzi’s icon and a minimal logo stamping. Added also a strong orange cloth as a special finish for the spine. The result is a top range, original and aesthetic catalogue.
Strategy and communication work was reflected in the inside, where we find the technical specifications pages we created to explain the product’s advantages, typologies and its wide range of series. Also designed photorealistic renders of spaces with product placement and technical 3d mock-ups followed by new iconography to explain in a more direct and effective way the most technical part of Finzzi.