Inmagine is the signature collection of Guocera. A new brand aimed to inspire interior designer with its stunning series realted to four trends: urban heritage, nature inspire, modern scandi and stylish luxury. The graphic environment of Inmagine arises from the idea of letting the imagination run free, playing with the elements and building a whole new universe. Independent elements that converged in a single one, as happens with interior designers, designers and architects who take some different elements, put them together and create complete projects.
For this work we have relied on the geometric pieces that children use to build and play with pieces that must be placed carefully and meticulously and end up forming a unique universe. We mixed this idea with the idea of interior designers and architect building up a new project and that’s how Inmagine world appears.
For the cover of its general catalogue we played with the identity elements while in the interior pages we go for a more minimal and sophisticated style to enhance and highlight the product and the application of the identity is here very subtle. We made photo shootings to include in the catalogue real pictures of the tiles and also developed 3D photorealistic renders with Inmagine product applied. With all these elements we created elegant layouts and interior pages avoiding decorative elements so the customer could pay more attention on product’s beauty and its design details.
