Dongpeng Ceramics is currently one of the biggest and more successful groups in China. Their products have been recognized for their high quality and are sold internationally in 66 countries. Their largest export destinations include countries with high quality standards such us United States, Canada and Australia. In their aim of growing in Europe, Dongpeng asked us to review their visual identity, company communication and product showcase. Following their company values and heritage, we developed a complete VI manual that covered everything from logo construction to applications such as stationary, digital uses and uniforms. We translated Dongpeng’s vision for the future in a simple and yet modern image where bold typography and clear messages are key to their company communication.