Creating brands since the very beginning is one of the best parts of working for the interior design sector. As many groups in this industry, one of our clients developed three different ranges with outstanding products: ceramics, vinyl tiles and mosaics. Our role here was to conceive identities for these three different brands, developing all its visual environment.
Each brand had to be different as we’re talking about different products, but as they all are living under the same roof we wanted to keep some subtle similarities between the three brands. So we worked on a branding exercise creating their logos with a similar inspiration and also by designing their print collaterals we also maintain related structures. In this way we achieved some coherence and connection between brand even though we endow each brand with its own personality, identity and style.